Being conscious of the needs of your client is key in permaculture design.
Within the context of your project the identity of your client may vary from yourself, a community group, a family you are designing a property for or a business.
Within this topic we explore how to identify the needs of the client and add value through the products and services you provide within the permaculture systems you design.
We cover the following topics:
Within this topic we investigate how to develop a value proposition canvas. This tool can be used to create a profile of your customer and what needs they have. This framework explores the following to key ideas:
Identifying the value proposition on paper is only the first stage. It is then necessary to validate what is important to customers and get their feedback on the value proposition. These insights can then be used to go back and continually refine the proposition.
Within the context of your project the identity of your client may vary from yourself, a community group, a family you are designing a property for or a business.
Within this topic we explore how to identify the needs of the client and add value through the products and services you provide within the permaculture systems you design.
We cover the following topics:
- Researching Your End User: Exploring demographic characteristics of key target market.
- Creating a Value Proposition Canvas: Using this canvas to identify key attributes of target end user.
- Adding Value: How to exceed expectations of end users and create value adding services.
Within this topic we investigate how to develop a value proposition canvas. This tool can be used to create a profile of your customer and what needs they have. This framework explores the following to key ideas:
- Customer profile: identifies what benefits the customer expects and needs, what would delight customers. Pains – the negative experiences, emotions and risks that the customer experiences in the process of getting the job done. Customer jobs – the functional, social and emotional tasks customers are trying to perform, problems they are trying to solve and needs they wish to satisfy.
- Value map: lists the products and services you wish to provide and how they reduce pains and create gains that the customers would like. The goal is to find out what customers resonate with and create a fit. Gain creators – how the product or service creates customer gains and how it offers added value to the customer. Pain relievers – a description of exactly how the product or service alleviates customer pains. Products and services – the products and services which create gain and relieve pain, and which underpin the creation of value for the customer.
Identifying the value proposition on paper is only the first stage. It is then necessary to validate what is important to customers and get their feedback on the value proposition. These insights can then be used to go back and continually refine the proposition.
Video Resources
The intention of these resources is to help explore ideas of how to target the needs of the end user within the system you design. Please pull from these resources what concepts help support you write your introduction for the design report.
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Value Proposition Canvas Resources
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